Pioneer - Certificate Program In Entrepreneurship & Business Management

Program Highlights

Introduction

This Certificate Program in Entrepreneurship and Business Management (referred as CPEBM) is designed to be an introduction for under-graduate & post graduate students to the exciting world of entrepreneurship. This is an oft-used term that at once seems exciting, mysterious and forbidden. This course intends to demystify it and give students a glimpse of the science and process behind it.

Objective

The program aims to provide additional learner centric graded skill oriented practical training, with the primary objective of kindling the entrepreneurial instincts in students of the institution. Even if students opt for a more traditional employment opportunity in organizations of repute or in their own family-run business, in this new age of management, most employee-Managers are expected to work as Intrapreneurs within the security cocoon of the traditional business - these entrepreneurial thinking skills and methods will come extremely handy.

The main objectives of the program are:

• To acquaint and make students fully aware of the Industry expectations from graduate students.
• To improve employment potential of students of the institution.
• To bridge the skill gaps and make students industry ready.
• To provide an opportunity to students to develop interdisciplinary skills.

Delivery pattern

15 hours per week i.e 5 days a week, 3 hours per day

Assessment

• Assessment will be conducted post one week of the program
• Assessments will be 100 marks multiple choice (1 mark per question)

E-certificate eligibility

Participant need to score minimum 45 marks to be eligible for course certification

HOW TO APPLY?

• Step 1. Request an application by registering with Course Fee - online
• Step 2. Receive an application link online - submit / Get your admit card
• Step 3. Access your candidate login credentials to pursue course

Delivery Mode: - Online on LMS Portal

Week 1

• 1. What is entrepreneurship
• 2. Beyond the Glamour - Success stories & Failure stories
• 3. Who should be an entrepreneur
• 4. Essential skills and mindset
• 5. Leadership, Entrepreneurship and Managing Businesses
• 6. Group Dynamics
• 7. Managing Teams
• 8. Resource requirement assessment - Resource Planning and Mapping
• 9. Scenario Analysis and the Plan basis Resources and Potential

Quiz, presentations & role plays (5 hours)

1. Understanding the concept of entrepreneurship, the challenges and successes

2. Understanding what it takes to be an entrepreneur and self-evaluation in this context

Week 2

• 1. What is an Idea that can be converted to a business model
• 2. Identification of the ideas
• 3. The concept of Sustainable Competitive Advantage
• 4 Theoretical construct for evaluating the SCA (VRIO)
• 5. Understanding market environment – Macro, Micro, Meso
• 6. Evaluation of Market Opportunity and Competition
• 7. Evaluation of the idea

Quiz, presentations & role plays (5 hours)

1. Understanding the importance and power of the Idea in success of a Business

2. A quick glimpse into the process of Idea Generation and Evaluation

Week 3

• 1. Resource requirement gauging and mapping
• 2. Identifying core differentiators and Advantages
• 3. Assessing availability of resources
• 4. Resource Planning and Mapping
• 5. Developing an action Plan basis resource availability
• 6. Preparing the Resource Plans - Plan A, Plan B and Plan C
• 7. Real life examples on the importance of resources planning

Quiz, presentations & role plays (5 hours)

1. Evaluating the resources required for a business

2. Optimizing the requirements basis availability

Week 4

• 1. Understanding theoretical models for business plan evaluation
• 2. Understanding theoretical models for business plan evaluation
• 3. Role of the theoretical models in evaluating businesses
• 4. Evaluating existing businesses with the above models
• 5. Evaluating existing businesses with the above models
• 6. Preparing a Business Plan
• 7. Preparing the Execution Plan for the business

Quiz, presentations & role plays (5 hours)

1. Bringing in the theoretical understanding to prepare the business plan

2. Optimizing the requirements basis availability

Week 5

• 1 Evaluating a Business opportunity
• 2. Benchmarking and Target setting
• 3. Financial Ratios – practical understanding
• 4. Resource planning basis Business Plan
• 5. Brief understanding of Funding routes
• 6. Revenue and cost planning
• 7. The Levers and Multipliers model in Financial modelling

Quiz, presentations & role plays (5 hours)

1. Understand how to evaluate a business opportunity

2. Understand how to evaluate a business performance

Week 6

• 1 . Idea generation and evaluation – Brainstorming
• 2. Assessing specific market environment – Macro, Micro, Meso
• 3. Market Research and its role in real-time evaluation
• 4. The Go-To-Market Plan
• 5. Financial Modelling
• 6. Resource Planning and funding
• 7. The Business Plan, Model and Execution Plan

Quiz, presentations & role plays (5 hours)

1. Understand how to evaluate an entire business

2. Understand the steps to be taken from idea to starting up and sustaining

Fee: - Rs. 30,000 (Incl. of 18% GST) per participant

Program Eligibility: - Tech - Final years (BE), Non-Tech - Commerce - Final years (BCom / BBM / BA), PG - MBA Graduates

Course Commencement Date: - 07 Sept 2020

Knowledge Partner: - Entrepreneurship Garage